Behind The Scenes of Yoga With Adriene: Our Digital Tools

Plus, read to the end to see how much money we made from our first digital product launch!

This is a follow-up to my post about our Camera Gear. I still get more questions about cameras than anything else, but questions about the tech tools we use behind the scenes come in a close second.

I’m always tinkering and experimenting with new things, but these are currently our core tools. I’ll do my best to keep this post up-to-date.

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1: Membership Platform: Uscreen

We use Uscreen to run the FWFG subscription video-on-demand service, our apps, and our private community. For SVOD, it’s vital to have a video-centric rather than post-centric content management system. Uscreen's CMS is the best that I've seen. We’ve used many different systems and platforms; this is the first time we’ve had everything in one place. In the past, we've had to stitch together different elements so that our apps synced up with the browser version. Now, everything is on a single platform, and it all works great.

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2: Landing Pages & Digital Products: Kajabi

We use Kajabi for all our stand-alone courses, downloadable collections, and landing pages. I'm a long-time user of Kajabi and a fan. It's like a toolbox with all the tools for running an online business. I recommend this to almost anyone with a creator business who doesn’t want to spend all their time on the tech/coding/developer side of things. We are in the process of building out even more on Kajabi, and the process has been great. Next month, I'll have a more in-depth post about what we're doing and why.

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3: Editing & Post-Production: Adobe Creative Cloud

I hate the subscription model as much as everybody else, but the combination of Adobe Premiere, Photoshop, and Creative Cloud is incredibly powerful. We’ve developed a great workflow with our editors here in LA, uploading to Frame.io so the team in Austin can screen and give notes. The integration between Premiere and Frame.io is impressive and keeps getting better. We use Photoshop for video thumbnails and other visual elements. Generative Expand has been a game-changer. Note: I’m still an FCP die-hard, especially for short-form videos, but I like everybody to use the tools they like the most.

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4: Website: WordPress

I’m a little embarrassed by the current state of our website, but a redesign is in progress. We’ve used WordPress ever since we started the business. WordPress was my tool of choice in the early days of my online business experiments when I was building niche websites and trying to get them ranked in Google. I loved it. But as much as I try, the magic isn’t there anymore for me. I love that it’s open source (and free), but it’s become increasingly complicated and challenging (for me) to use. We’ve got a new site launching soon, and it’s not on WordPress.

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5: Project Management: Basecamp

We use Basecamp to manage all our projects - not just the videos but also design projects, live events, marketing plans, etc. Everything lives in Basecamp. We've tried almost every project management/workplace tool, and this is the only one that has clicked. It's a straightforward, intentionally minimalist interface. It's easy for new people to wrap their heads around quickly. But you can get sophisticated with it as well. The longer we use it, the more we realize we can do. Basecamp has become integral to how we work.

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6: Productivity: Google Workspace

I’m unsure how to categorize Google Workspace because it does so much. This is the professional version of Gmail, calendar, docs, etc. It handles our emails, calendars, video calls, and file storage. We also extensively use Docs and Sheets. It integrates nicely with Basecamp. All of our work, both finished and in progress, is stored in Google Drive.

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7: Design: Canva

We use Canva for quick designs or visual elements for things like social media, presentations, and press kits. It’s incredible how much you can do within Canva; they constantly add new features. I even use it to help my son create animated YouTube videos. It’s also great for collaboration. The downside: it’s easy to get lazy and let the pre-made templates do the heavy lifting. There are some great templates, but everybody uses the same ones. If you’re not careful, your brand can quickly be Canva-fied. But the core tools are solid, and there is a free plan so it’s easy to get started.

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8: Email Marketing: AWeber & Mailchimp

We've tried almost every email platform and somehow found our way back to these two old-school email tools. The Yoga With Adriene list is massive, and since we don’t need to integrate it with other tools, we keep it separate. Currently, we use AWeber for that list. We use Mailchimp for FWFG because it has a native integration with Uscreen. AWeber is a little easier to use than Mailchimp, and its deliverability is the best I’ve experienced. Even though it doesn’t have a lot of buzz these days, it’s worth checking out. You can get started with either of these for free (up to 500 subscribers).

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I kept this focused on the creative side of the business, so I’m leaving out things like accounting and payroll software, which I don’t personally use. I also didn’t touch on any of the newer AI tools we’re playing around with, but haven’t put into “official” use.

I’d love to hear what you use to run your business. Leave a comment and let’s discuss. Let me know what I’m doing wrong and what I’m missing out on!

Keep creating,

Chris

PS — Here’s a quick follow-up to my post about the creation and launch of REBOOT. I recently found this slide from one of my old presentations showing we made $7,706.00 on that first launch. Using the CPI, that’s $10,089 in 2025 dollars. And that was with a small YouTube channel and even smaller e-mail list. It was a massive deal for us at the time.

PPS —Thanks to everybody who has spread the word about this newsletter. You made my week. A big shout-out to Dana Wilde, author of Train Your Brain, for claiming the #1 spot on the leaderboard.